Whether you are writing your blog as a hobby or professionally it is a really good idea to create a newsletter from the outset. A newsletter allows you to inform your subscribers that you’ve published new content and also alert them to other news like giveaways you may be hosting or upcoming events that may interest them.
It’s really straightforward to set up a newsletter by using a platform such as Campaign Monitor. This is an external service you sign up to which will do all the hard work for you. Straight forward and easy to use templates allow you to chose the type of email campaign you wish to create. Then you just insert the information you want your readers to receive into the template and tell Campaign Monitor how often to send it. Your blog newsletter will then be set to go automatically. Through the platform, you also create a subscription form to embed in your blog. This can be designed entirely to fit within your theme and draw readers attention to sign up for your updates.
Also, you will be kept up to date with live reports as to who’s opened your mail and how they’ve interacted with it. This gives you an insight into what’s appealing to your readers and tempting them to visit, or not.
If you’re looking for additional tips and tricks, Campaign Monitor have created this infographic containing the 11 elements an epic newsletter should include. Get your first newsletter ready to go with up with these elements included and you should have a fun newsletter ready to invite readers back each time you post.